Pro

Who this is for

You are institutionally relevant and under-covered. Funds can own you — the mandate allows it — but they do not know you, or their model of you is wrong. At this size the problem is no longer visibility. It is accuracy: the market has an opinion about your company and it is not the one your filings support.

What you get, and why each piece is there

Not a feature list. Every line below exists because a specific thing goes wrong without it.

Everything in Growth — at institutional cadence

8 press releases a month, 4 Avery video updates — live video on every material event.

Why it matters: At this size, silence between catalysts is not neutral. It is interpreted, usually badly.

Full institutional targeting — shareholder ID, target list, meeting booking

We identify who actually holds you, who holds your peers and does not hold you, and why. Then we build the list and run the outreach.

Why it matters: The most valuable fund on your register is the one that owns three of your comparables and has never heard your name. 13F and 13D/G data makes them findable — we screen for them weekly.

Managed analyst relations — model support and coverage-initiation campaign

Structured support for analysts building a model on you, and a campaign to initiate coverage.

Why it matters: An analyst will not initiate on a company whose numbers they cannot reconstruct. Most of the work is making the reconstruction easy. We do not pay for coverage and we never will — paid research masquerading as independent is the exact thing that ends careers.

4 NDRs or investor conferences a year, coordinated

Booked, prepared, run and — critically — followed up.

Why it matters: Four properly-followed-up roadshows beat twelve that end when the CEO gets on the plane.

Quarterly competitive-intelligence briefings

What your peers are telling the market, what is landing, and where your narrative is losing to theirs.

Why it matters: You are not competing for capital against the market. You are competing against the four other companies in your investor's screen.

One professionally produced corporate video per quarter

Real production, not a webcam.

Why it matters: The asset that does the most work in a fund's first ten minutes on your name.

IR website refresh once per contract year

The whole investor-facing surface, rebuilt.

Why it matters: It is the first thing a portfolio manager opens and the last thing most issuers maintain.

Custom dashboard KPIs + a monthly strategic review

Your metrics, and an hour a month with your lead to act on them.

Why it matters: Reporting without a decision attached is just a PDF with better graphics.

Capital-raise positioning around financings

Communications sequenced around the raise, inside the disclosure rules.

Why it matters: The weeks around a financing are when narrative discipline matters most and when most issuers improvise.

Where the human is. Every release, post, video and answer above is drafted by an agent and reviewed and approved by a qualified human before it is released. Nothing goes out on autopilot. Hard compliance violations block publication in code — the reviewer cannot approve past them even if they wanted to. Who signs off →

What is not in Pro. Unlimited news flow, a 2-hour weekend SLA, crisis and activism-defence readiness, M&A communications and bilingual coverage are Enterprise.

When this is the wrong tier

If you are multi-listed, in a transaction, or facing an activist, you need Enterprise — and you need it before the event, not during it. We would rather move you up — or turn you away — than take a fee for a programme that cannot do what you need. Compare all tiers →

The questions you are actually asking

Why is this a fraction of what an IR firm quotes me? What is wrong with it?

Nothing is wrong with it — you are being billed differently. A conventional retainer buys a junior account manager whose week goes into drafting, formatting, monitoring, list-building and follow-up, and who is doing the same for eleven other clients. You pay senior rates for junior hours. We inverted it: agents do the production, senior people do only the judgment. It is a different cost structure, not less service.

So is this just AI slop with my ticker on it?

No, and the difference is enforced in code rather than promised in a pitch. A deliverable cannot publish unless it is market-facing, carries zero hard compliance violations, and has an explicit human approval attached to a name. We tested it by trying to bypass it — unapproved, internal-only, forced channels, dry-run. All refused.

Will you tout my stock?

Never. No price targets, no buy calls, no manufactured excitement, no performance-based fees. Our compensation is never tied to your share price or trading volume — that is prohibited, and it is also the incentive that turns IR firms into promoters. We make you understandable and reachable. That is the whole job.

What do you actually guarantee?

The activity in your plan: the releases, videos, posts and investor responses you are paying for, produced on cadence and reported honestly. We guarantee no outcomes. Not reach, not impressions, not meetings, not coverage, not share price. Those depend on audiences and investors nobody controls. Anyone who guarantees them is a promoter, and you should walk away from them.

Who approves what goes out — you or me?

Both, and in that order. Foundry signs off first; then it goes to you. You can waive your own sign-off in writing if you want speed over control — many issuers do, once they trust the output — but you can never be bypassed by default, and we can never be skipped.

How fast can we start?

Onboarding builds your dossier from your filings and technical documents, and sets the disclosure regime for your jurisdiction. First artifacts follow quickly after that. If you are a Canadian listed issuer, the engagement itself must be announced and filed (Policy 3.4 / Form 3C) — build that lead time in.

Start Pro

US$7,200/month

C$10,000/month · billed in CAD

USD shown at an indicative rate of 1 CAD ≈ 0.72 USD and restated quarterly. You are charged in the currency you choose at checkout — USD by default, CAD for Canadian issuers. The amount you see is the amount you pay. Prefer annual? C$100,000/year (about US$72,000) — two months free. Six-month prepay saves 10%.

Start Pro now → Talk to Mark first (20 min) Free visibility audit

Month-to-month after the first three months. The initial term exists because an IR programme cannot be judged in three weeks — not to trap you. After it, if the work is not obviously worth the fee, you leave, and we would rather you did.

The honest reasons to start now rather than next quarter

We are not going to manufacture a countdown clock. Here are the real ones:

Your next catalyst is already scheduled. Drill results, a financing, a filing — it will land whether or not anyone is set up to tell the market about it. An IR programme that starts the week of the news is a programme that misses the news.
Cadence compounds and it starts slow. The first month builds the disclosure base, the voice and the dossier. Investors do not notice you in week two; they notice you in month four, because you were there in month two.
A TSXV engagement must be announced and filed (Policy 3.4 / Form 3C). That is a lead time, not a formality.
We are deliberately capacity-constrained. Senior humans sign off on every artifact, which is exactly why we cannot take unlimited clients at once. That is a real limit, and it is the whole reason the work is any good.

Institutionally relevant. Under-covered. That gap is the whole job.