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Small-cap investors live on the channels below. Investor Media & Appearances puts your CEO or spokesperson on them — booked, briefed, disclosed and syndicated — priced by reach so you can start small and scale with your news flow.
One vetted appearance on a targeted micro/mid investor channel — your fastest, cheapest way onto investor media.
1 appearance. Typical all-in incl. media: C$2,750–C$4,750. Media is invoiced to you at our actual cost + a 20% booking fee (min C$750).
A coordinated run of appearances across several mid-tier channels around a catalyst — drilling results, financing, listing.
4 appearances. Typical all-in incl. media: C$22,250–C$60,250. Media is invoiced to you at our actual cost + a 20% booking fee (min C$750).
A flagship feature on a marquee 250k+ investor channel plus full syndication and a supporting mid-tier circuit.
6 appearances. Typical all-in incl. media: C$48,438–C$130,938. Media is invoiced to you at our actual cost + a 20% booking fee (min C$750).
The bigger the audience, the more it pays to have your spokesperson ready. Coaching scales with the package:
| Package | Spokesperson prep included |
|---|---|
| Media Spotlight Micro | Media presence review only — a written assessment of how your spokesperson comes across on camera, with likely questions and quick-fix pointers. No live coaching. |
| Media Circuit Mid | Live media coaching & prep — a mock-interview session with on-camera delivery notes and message drilling before the run of appearances. |
| Media Marquee Large | Full media-coaching program — multiple live sessions and on-camera mock interviews, message discipline drilled for every spokesperson ahead of the flagship feature. |
Need coaching without booking appearances? A standalone media-presence review or coaching session can be added to any plan — ask us.
We keep a vetted channel database; rates are confirmed with the channel at booking, never quoted from a cache. Two separate figures, never blended:
We do not hide a margin inside a "cost" — the channel's invoice and our fee are separate figures.
| Reach tier | Audience | Typical media cost / appearance | Good for |
|---|---|---|---|
| Micro | under 50k | C$500–C$2,500 | Targeted, budget-friendly first appearances |
| Mid | 50k – 250k | C$2,500–C$12,000 | Established shows with loyal retail followings |
| Large | 250k+ | C$10,000–C$45,000 | Marquee reach + syndication around a big catalyst |
Media costs are indicative ranges for the small-cap resource & tech market, confirmed with each channel at booking. You approve every channel and every cost before we book anything.
Beyond booked appearances, we connect you with vetted investor creators — the podcasters, channels and newsletter writers your sector's retail investors actually follow. Every creator we work with discloses the paid nature of a placement and is paid a flat fee — never stock or warrants; a history of undisclosed promotion puts a channel on our do-not-book list. Priced separately from your plan: we quote the all-in cost in writing, and you approve every creator and every cost before anything is booked.
Indicative cost, all-in. Most screened-creator engagements run from roughly C$500–C$1,700 for niche channels (a few thousand viewers per video), C$2,000–C$5,500 for established sector channels, up to C$10,000–C$35,000+ for large finance audiences — the creator’s own fee at cost plus the disclosed 20% booking fee. The exact figure depends on the creator’s audience and format, and you approve it in writing before anything is booked.
No guarantees. No creator is obliged to accept a booking, and we do not guarantee any placement, appearance, reach, coverage or market outcome. Editorial coverage a creator offers for free is never something we pay for or represent as sponsored. Rates change; we confirm the actual cost in writing and show it to you before anything is booked. Inclusion in our network is not endorsement of any creator's views.
Paid stock promotion that hides its sponsorship is illegal and reputationally toxic. We do the opposite, by design:
The media buy is a pass-through you'd pay anyway. Our fee buys the work that makes it land — the same senior-directed, AI-produced engine behind every FoundryIR deliverable:
Not sure where your CEO belongs? The free Investor Visibility Audit includes a channel-fit shortlist. Or add Investor Media & Appearances to any plan — Pro and Enterprise clients get priority booking and a standing appearance calendar.
FoundryIR arranges and pays for disclosed sponsored appearances on behalf of issuer clients for cash fees. We are not a broker-dealer or adviser; appearances are corporate communication, not investment advice or an offer to buy or sell securities. Any securities offering is made only by the issuer through its registered dealer. See Disclosure and Financial Warnings.