Practical IR, plain English

Insights: practical IR, in plain English

Evidence-first articles for small- and micro-cap management: what investor relations actually costs, how disclosure really works, and how investors find โ€” or miss โ€” your company. One real, useful thing per article. No hype, and everything sourced.

Flagship program · three issuers a year · by application

Want your story in front of the funds that already hold your peers?

Fund Outreach is our custom institutional program for one issuer at a time. We build your target list from public institutional filings, work it by phone and email every week, book and brief the investor meetings with your management, and report every result fund by fund. It starts with a brief form and a meeting.

See the program → Apply for one of three seats

Costs & contracts ยท 2026-07-31

Does an IR retainer include press releases?

Usually only half of them. The drafting is typically in; the wire is typically extra; the filings never were included. The three separate costs issuers conflate โ€” and the five questions to ask before you sign.

Read the breakdown โ†’

Disclosure & news flow ยท 2026-09-16

How often should a small-cap company issue press releases?

There is no right number. Material news runs on a legal clock; everything else is a judgment call. A four-question test for discretionary releases, and why more news can hurt a micro-cap.

Read the framework โ†’

Coming next

The 15-minute visibility analysis, in writing

The five places investors look before they buy โ€” the article version of our LinkedIn walkthrough.

Educational content, not investment, legal, or disclosure advice. Consult your securities counsel on disclosure decisions. Articles by Mark Solomon, Founder, FoundryIR.