Starter

Starter

US$2,520/month
C$3,500/month · CAD option for Canadian issuers

USD shown at an indicative rate of 1 CAD ≈ 0.72 USD, restated quarterly. Billed in USD by default; Canadian issuers can choose CAD at checkout. Prefer annual? C$35,000/year (about US$25,200) — two months free. Six-month prepay saves 10%.

Under C$25M market cap. Equivalent scope at a micro-cap IR boutique runs about US$5,000–8,000/month. Foundry Starter is US$2,520.

Two releases a month is the floor of a credible cadence.

Start Starter → Talk to Mark first

Who this is for

You are a junior issuer with real news and no one telling it. Your releases go out and land nowhere. You do not have an IR budget that survives a board meeting — and the firms that would take you want more per month than your last raise can justify. What you need is not a strategy deck. It is for the market to hear you, consistently, without you doing it at midnight yourself.

What you get, and why each piece is there

Not a feature list. Every line below exists because a specific thing goes wrong without it.

2 press releases a month, drafted and wire-distributed

We draft them from your filings and technical documents, inject the disclosure the jurisdiction requires, put them past a qualified human, and push them to the wire (wire fees at cost — we do not mark them up).
Why it matters: Most junior issuers under-release: news happens, it goes on the website, and nobody sees it. Two a month is the floor of a credible cadence. Investors do not buy a company they hear from twice a year.

Avery — continuous investor Q&A on your IR site

An AI investor-response agent trained on your filings. She answers from your approved, already-public disclosure record and nothing else. Anything outside it is not answered — it is routed to a person.
Why it matters: The retail investor who finds you at 11pm on a Sunday does not wait until Tuesday. Today that question goes unanswered or lands in a founder's inbox. Avery answers it in your voice, bounded to what you have already told the market — which is exactly the boundary that keeps a helpful answer from becoming a selective-disclosure problem.

1 interactive Avery video update per month, triggered by a material event

When something material lands, a video update is produced against it — not a talking-head recap filmed a fortnight later.
Why it matters: Video is what gets watched and shared. A written release converts a reader you already had; a video reaches one you did not.

3 social channels, fanned out from every release

X, LinkedIn and Facebook. Every release becomes channel-native posts with the disclosure attached to each one, automatically.
Why it matters: The release is the raw material, not the distribution. Fan-out is where the audience actually is — and paid content carries its disclosure on every channel, in every jurisdiction, because that is the part that gets firms in trouble.

Bi-weekly shareholder newsletter

To your own list, plus our opt-in investor network (which is new and small — we will tell you its exact size in writing before you count on it).
Why it matters: Your existing shareholders are the cheapest investors you will ever reach, and the ones most likely to follow on. Most juniors never speak to them between quarterlies.

IR website oversight and a quarterly deck refresh

We keep the investor-facing surface current instead of eighteen months stale.
Why it matters: A corporate deck with last year's numbers on it tells a fund exactly how much attention you pay to your shareholders.

Live reporting dashboard

Releases shipped, reach, impressions, Q&A volume, the actual questions investors are asking you, response times. Log in at any hour.
Why it matters: You should never have to ask an agency what they did last month. The questions investors ask are also the single best free market-research feed you will ever get — read them.

Shared Slack Connect with same-day response

A direct channel to a person. Not a ticket queue, not an account-manager round-robin.
Why it matters: When news breaks at 9am you need an answer at 9:05, not a meeting on Thursday.
Where the human is. Every release, post, video and answer above is drafted by an agent and reviewed and approved by a qualified human before it is released. Nothing goes out on autopilot. Hard compliance violations block publication in code — the reviewer cannot approve past them even if they wanted to. Who signs off →
What is not in Starter. Institutional targeting, analyst outreach, non-deal roadshow and conference coordination, and earnings-call prep are not in Starter. They are available à la carte, or they come with Growth. We would rather tell you that here than have you discover it in month two.

When this is the wrong tier

If you are actively raising, or you have institutional investors to court rather than retail to inform, Starter is the wrong tier and we will say so on the call. We would rather move you up — or turn you away — than take a fee for a programme that cannot do what you need. Compare all tiers →

The questions you are actually asking

Why is this a fraction of what an IR firm quotes me? What is wrong with it?

Nothing is wrong with it — you are being billed differently. A conventional retainer buys a junior account manager whose week goes into drafting, formatting, monitoring, list-building and follow-up, and who is doing the same for eleven other clients. You pay senior rates for junior hours. We inverted it: agents do the production, senior people do only the judgment. It is a different cost structure, not less service.

So is this just AI slop with my ticker on it?

No, and the difference is enforced in code rather than promised in a pitch. A deliverable cannot publish unless it is market-facing, carries zero hard compliance violations, and has an explicit human approval attached to a name. We tested it by trying to bypass it — unapproved, internal-only, forced channels, dry-run. All refused.

Will you tout my stock?

Never. No price targets, no buy calls, no manufactured excitement, no performance-based fees. Our compensation is never tied to your share price or trading volume — that is prohibited, and it is also the incentive that turns IR firms into promoters. We make you understandable and reachable. That is the whole job.

What do you actually guarantee?

The activity in your plan: the releases, videos, posts and investor responses you are paying for, produced on cadence and reported honestly. We guarantee no outcomes. Not reach, not impressions, not meetings, not coverage, not share price. Those depend on audiences and investors nobody controls. Anyone who guarantees them is a promoter, and you should walk away from them.

Who approves what goes out — you or me?

Both, and in that order. Foundry signs off first; then it goes to you. You can waive your own sign-off in writing if you want speed over control — many issuers do, once they trust the output — but you can never be bypassed by default, and we can never be skipped.

How fast can we start?

Onboarding builds your dossier from your filings and technical documents, and sets the disclosure regime for your jurisdiction. First artifacts follow quickly after that. If you are a Canadian listed issuer, the engagement itself must be announced and filed (Policy 3.4 / Form 3C) — build that lead time in.

Start Starter

US$2,520/month
C$3,500/month · billed in CAD

USD shown at an indicative rate of 1 CAD ≈ 0.72 USD and restated quarterly. You are charged in the currency you choose at checkout — USD by default, CAD for Canadian issuers. The amount you see is the amount you pay. Prefer annual? C$35,000/year (about US$25,200) — two months free. Six-month prepay saves 10%.

Start Starter now → Talk to Mark first (20 min) Free visibility audit

Month-to-month after the first three months. The initial term exists because an IR programme cannot be judged in three weeks — not to trap you. After it, if the work is not obviously worth the fee, you leave, and we would rather you did.

The honest reasons to start now rather than next quarter

We are not going to manufacture a countdown clock. Here are the real ones: